Does cultural sensitivity matters when we market a product or service in uncharted territories?I believe it does matter and every marketeer will agree on this as well.
Take for instance this harmless looking product. A liquid detergent with a brand name Zokka. You can find this product in your friendly neighourhood store in Singapore. No big deal.
But I doubt you'll find it in South Korea. Why? Believe it or not, its a swear word!! Dont believe me? Try mentioning this word aloud when you're in South Korea. Do let me know if you get out of the country in one piece....hahahahaha.
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